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This site states the following, "Honesty, integrity and respect were the basic founding principals of a family business that began in 1968." We noticed that the web page stated " Today, those traditions continue to provide the vision and focus of our company s direction and growth." It also stated " Our mission has always been clear. We are dedicated to providing our valued customers with the highest level of quality tool making and production machining in the industry. Created and maintained by WSI. This site is optimized for Netscape 5." The header had cnc machines and tools as the highest ranking keyword. It was followed by machine tool pennsylvania, large capacity machine shops, and sheet metal fabrications shops in philadelphia area which isn't as ranked as highly as cnc machines and tools. The next words the site uses is prototype models pa. rapid tooling prototyping was also included and could not be understood by search crawlers.